Edd qualified with a BA (Hons) degree in business with French 1998. He then went to work in the city to build his IT experience at a number of UK corporate banks including UBS Warburg and Citibank as well as working in Australia for Salomon Smith Barney.
Returning to university in 2001, he went on to complete a MA in Digital Media whilst starting his first company Future Reliance. In 2013 he successfully sold Future Reliance to a large IT managed service provider.
Edd was a founding partner of Virtuoso Partners back in 2010 when the business was formerly known as Tipac. Edd took the business forward independently in 2015 to focus and further develop the partner channel business before merging Tipac with Motive Data in 2019 and rebranding as Virtuoso Partners.
Edd is passionate about making a difference to business and about its impact on the environment, as well as charitable work and community development projects. Outside of work Edd is a keen cyclist and skier.