We are proud to announce that Virtuoso Partners has been named a finalist for Channel Services Provider of the Year (Technical) at the 2025 CRN Channel Awards. This prestigious recognition is a powerful acknowledgement of our team’s deep technical expertise in AI and enterprise orchestration, and our unwavering commitment to empowering the UK channel.

Being shortlisted in such a competitive category by the UK’s leading channel authority is a testament to the work we do everyday as The Channel Enablers. Since 2010, we’ve been identifying the technical gaps that slow the UK channel down and closing them with precision and speed. Where others see complexity as a roadblock, we see an opportunity to engineer seamless solutions.

 

Solving the Channel’s Biggest Problem

Technology vendors are creating incredible, high-value solutions in areas like AI and enterprise orchestration, but channel partners often lack the niche, specialised skills required to sell and deliver them effectively. This technical gap limits growth for everyone.

Our entire business is built to fill that gap. We act as a dedicated, specialist technical force for the channel. We provide the expertise that allows our partners to:

  • Confidently sell advanced solutions without having to invest years in building an in-house team
  • Say “yes” to complex customer projects that would otherwise be out of reach
  • Accelerate revenue by tapping into the fastest-growing segments of the IT market

 

Accelerating Channel Growth

Technical expertise is valuable, but making it consistently profitable and scalable for partners is the real measure of success. That is the VP difference. Our recognition as a finalist is a testament not only to our skills but to the systems we have built to ensure success is repeatable, project after project.

Mastering Complexity 

Our team consists of certified enterprise architects and technical specialists with a track record of solving the toughest integration and implementation challenges. Their deep knowledge allows our partners to confidently sell and deliver sophisticated solutions. This expertise was recently recognised when we were named Workato’s EMEA SI Partner of the Year 2025.

Enabling Partner Growth

We have developed proprietary frameworks – the VP Channel Selling System and VP Channel Technical Implementation System – to de-risk and accelerate the entire process. These proven methodologies provide a clear path for partners to close deals faster and deliver projects with precision, making it easier for them to capitalise on high-value opportunities.

Building a Stronger Channel 

By providing the necessary technical firepower and strategic support, we help strengthen the entire channel ecosystem. We enable our partners to expand their service offerings, win new business, and deliver more value to their end customers.

Our deep alliances with world-class vendors like Workato and Tungsten Automation further ensure that the solutions we deliver are built on a foundation of market-leading technology.

As James Seaman, Head of Advisory at Softcat, notes, “VP have proven themselves as our go-to partner for everything integration and enterprise orchestration. They bring unique foresight with an advisory and technical delivery practice that is second to none.”

 

Committed to the Channel

Our success is grounded in an unrelenting commitment to channel-first thinking. The Channel Enablers is not just a tagline; it defines the way we work, collaborate, and deliver. 

Being named a CRN Channel Awards finalist is an honour that inspires us to double down on our mission. The technology landscape will only become more complex, and the need for a trusted technical enablement partner will only grow. Virtuoso Partners will continue to lead, innovate, and empower the channel.

We want to extend a huge and sincere thank you to our entire team, our valued partners, and our clients. Your trust, collaboration, and shared ambition make everything we do possible.

We have our fingers crossed for the awards ceremony on Thursday, 13 November 2025, and wish all the finalists the very best of luck. Thank you to the CRN judges for this incredible acknowledgement.